MMR Research: Beyond Simple Methodology
As a research-based consulting firm, MMR studies typically involve data gathered directly from primary sources on behalf our clients. Our projects depend on high quality data gathering and analysis.
MMR’s expertise in research covers the entire research process, including the following:
+ Research Project Management Skills
MMR has significant experience in a wide range of skills related to the gathering and analysis of primary data, including:
- Research design
- Questionnaire construction
- Sampling and stratified sampling
- Data coding and processing
- Facilitation skills
+ Data Gathering
MMR uses a variety of techniques to gather data for client studies, including the following:
- Interviews conducted on location or at a central facility
- Telephone interviews
- Online surveys
- Spanish language research
- In-home use tests and interviews
- Customer exit interviews
- Business to business interviews
- Ethnographic research, one-on-one interviews, and other types of qualitative research
+ Analysis
MMR analysis skills include the following:
- Cross-tabulations and correlations
- Multivariate analysis, including regression analysis, factor analysis, and discriminant analysis
- Segmentation studies
- Conjoint and discrete choice models
- Perceptual mapping
- Economic analysis, including pricing optimization
Expert Advice Across Multiple Disciplines »
MMR has provided valuable research and consulting to many businesses. Review the types of industries we have served.
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Speak to an MMR Professional Today »
16501 Ventura Blvd., Suite 601
Encino, CA 91436
Phone: (818) 464-2400
Fax: (818) 464-2399
MMR Holds Memberships in the Following Associations »
