Dr. Bruce Isaacson has extensive expertise in marketing, strategy, and executive education. Before joining MMR, he served as the West Coast Practice Leader of Executive Development for Monitor Group, an international firm specializing in strategy and executive education. Earlier in his career, he was a marketing and strategy consultant at The Boston Consulting Group.

Bruce has spent much of his career in industry, serving as a general manager at a publicly traded data processing company, a division president at a software and media services company, and vice president responsible for marketing and strategy at a national financial services company.

Earlier, he was a Dean's Doctoral Fellow at Harvard Business School, where he wrote 14 publications on marketing and strategy. He has taught marketing and strategy for many executive groups and in the executive MBA program at Babson College. He received research awards from Penn State and Harvard University, and is on the editorial board of the Journal of Business to Business Marketing.

Bruce holds both MBA and Doctor of Business Administration degrees from Harvard Business School, where he graduated with highest distinction as a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University.

Bruce is a frequent speaker at conferences and at client events on topics relating to customers, brands, products, and strategy.

Debbie Lesnick is Vice President and Team Leader at MMR. Previously, Debbie was a Vice President with Synovate, where she managed an account group and was responsible for sales, revenues and profit goals.

Debbie spent more than 20 years in research with Synovate, one of the largest research firms in the country, and was part of the management team of Synovate's Los Angeles office. Her research experience includes concept and product testing, tracking studies, Attitude and Usage studies, and brand equity work.

Debbie has managed large-scale concept testing programs with major clients, and conducted a wide range of product tests, including home use tests, product fit studies, category assessments, and product optimization. Her experience in brand tracking includes both continuous and point-in-time studies with a wide range of consumer product and services. She is expert in a wide range of data collection methods, including internet, phone, mall intercept, and mail.

Clayton is an experienced executive with expertise in marketing, brand management, merchandising and business development. He has successfully expanded consumer brands in the United States and Asia, and has consulted with clients in areas including market expansion, new product development and customer management.

Clayton has held marketing, brand management, and sales positions at Procter & Gamble, Clorox, and Zoom Eyeworks. At Zoom Eyeworks, a leading mass marketer of eyewear products, Clayton led sales and channel marketing efforts with leading national retailers and drug stores. With Clorox, his responsibilities included held brand management, sales, and channel management. At Procter & Gamble, Clayton worked in sales and marketing on food, health, cleaning and beauty products in the United States and Asia.

Earlier in his career, Clayton worked at Bain & Company, where he provided strategy consulting in the retail sector. In addition to his role with MMR, Clayton works extensively with San Francisco Soup Company, a regional chain with retail and foodservice operations.

Clayton holds an MBA from Harvard University and a BA from the University of California, Berkeley. He is a former Officer in the U.S. Army Reserve and has lived and worked in China and Hong Kong as an expatriate.

Dominique is a marketing executive with a broad range of experience including brand management, marketing strategy, advertising and promotions, and project management. She has held marketing positions at Reckitt & Colman, Polaroid, and at Procter & Gamble. She has also been a management consultant at Gea, a leading Italian strategic management consulting firm. Dominique holds MBA and BA degrees from the University of Chicago, where she was awarded a Heller Scholarship. She has extensive international experience, and has lived and worked in Italy and China.

Christie is an experienced marketing research professional. Prior to coming to MMR, Christie was Vice President and Research Director at Grey Worldwide, where she directed marketing research efforts, providing research guidance and training to agency and client personnel. Christie has additional research experience at Communicus, an LA-based advertising and packaging research company. She holds a Bachelor's degree in Psychology from Cornell and an MBA from Loyola Marymount University.

Meline has extensive experience in market research and marketing. Prior to joining MMR, she was an Account Director at Questus, where her work focused on customer satisfaction and website optimization studies. Previously, Meline was at Ipsos, a global marketing research company, where her experience included concept testing studies in the healthcare, retail, technology and financial sectors. She has expertise in a wide range of data collection methods, including internet, phone, mall intercept, and mail. Meline holds a Bachelor of Science degree from California Polytechnic State University.

Aydrian is a seasoned executive with a successful track record and significant expertise in financial analysis, product line management, and business development. Aydrian has managed teams in industries including Financial Services, Technology, Media, and Consulting.

Aydrian has held positions as Chief Product and Operating Officer at an early-stage company in health care, and as General Manager at an online lead generation management company. Previously, he was Product Director managing a series of business lines at a financial technology provider. Aydrian was also a consultant with McKinsey & Co, where he worked with clients in industries including media, pharmaceuticals, and financial services.

Aydrian has an MBA from the Yale School of Management and a BS in Finance and Economics from Babson College.

Cheryl Jaffe is Director of Account Management at MMR. She acts as an advocate for MMR clients, identifying their research needs and communicating those needs to MMR staff. Cheryl’s background includes both sales and account management for a Boston-area corporate catering company, and an office furniture retailer. At both companies, she worked with lawyers, consultants, and corporate clients. She has a Bachelor’s degree in history as well as paralegal certification.

Anita Chin is Senior Research Analyst at MMR. Her experience includes market research methods, competitive analysis and industry research. Prior to MMR, Anita worked in marketing and market research at a medical services chain based in Southern California. Previously, she was an analyst responsible for market research and competitive intelligence at Harvard Pilgrim Health Care. Anita holds a Bachelor of Science in Business Administration with concentrations in Marketing and Finance from Boston University.

Elise Guthmann is a Senior Research Analyst at MMR. She is an experienced market researcher and is knowledgeable in both quantitative and qualitative methods of data collection, including online research as well as intercepts, focus groups, and in-depth interviews. Previously, Elise was at Bovitz Research Group and Pelegrin Gray Research. Her industry experience includes packaged goods, retail, financial services, petcare and fast food, among others. Elise is a graduate of the University of Wisconsin – Madison, where she received a Bachelor of Arts degree in Sociology with a concentration in Analysis and Research.

Lisa has been at MMR for more than 20 years. During that time, she has worked in analysis, report formatting, and project management for a variety of MMR clients and studies.

Dr. Jonathan Hibbard has been on the marketing faculty at the Boston University School of Management for more than ten years. He is an expert on research design and methods, marketing strategy, brand management and trademarks, and the valuation of marketing relationships.

Dr. Hibbard's research has been published in the Journal of Marketing Research, Journal of Interactive Marketing, Psychology & Marketing, Journal of Direct Marketing, and Business Strategy Review as well as in numerous conference proceedings. He is on the editorial board of the Journal of Business to Business Marketing.

Dr. Hibbard has consulted to companies in a variety of industries and has developed and taught in management development programs in Europe, Asia, Africa, and South and North America. He has also authored a number of teaching cases that are used at universities around the world and has presented his research at national and international forums, where he has won several best paper awards.

Dr. Hibbard holds a Bachelor's in Business Administration from Boston University as well as an MBA and Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.

Rick is President of Student Advantage, a media and commerce company focused on the higher education market. Previously, Rick was Chief Marketing Officer of Geerlings & Wade, America's leading direct marketer of fine wine and wine accessories, and President of the company's Traveling Vineyard division. Prior to Geerlings & Wade, Rick served as President of MoveCentral. Under his leadership the company made the Inc. 500 Fastest Growing Companies list twice and was acquired by Monster.com in August 2000.

Previously, Rick worked for Cendant Corporation, as head of marketing for its one billion dollar travel operation and ultimately was responsible for creating new channels within the organization. Rick started his career with the Marriott Corporation, where he spent 18 years in sales and marketing and was involved in the start-up and rapid growth phases for Residence Inns and Summerfield Suites.

Dr. Scott D. Swain has been on the marketing faculty at the Boston University School of Management for six years. He is an expert in the study and analysis of consumer behavior, with a focus on advanced experimental design, survey design, measurement theory, and quantitative and causal modeling.

Dr. Swain's research has been published in the leading peer-reviewed journals, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research as well as in the Association for Consumer Research, Society for Consumer Psychology, American Marketing Association, Marketing and Public Policy, Academy of Marketing Science. Dr. Swain has presented his work at many national and international conferences and research universities.

Dr. Swain has provided consulting and collaborative expertise to many organizations, including non-profits, start-ups, and Fortune 500 firms.

These activities range from strategic planning and brand management to complex research design and data analysis. He has also authored teaching materials for textbooks on advertising strategy and marketing research.

Dr. Swain holds a Ph.D. and MBA in Marketing from the University of South Carolina, as well a Bachelor of Science in Electrical Engineering from Clemson University and a Bachelor of Science in Physics from Francis Marion University.