Litigation Support Practice: use marketing expertise and research as admissible evidence

Litigation issues such as brand confusion or infringement are complex. MMR's Litigation Support Practice delivers high quality research that management can use during the legal process. We design, execute and provide reporting for custom research studies that help protect brands, copyrights, trademarks, business practices and other aspects of intellectual property. Our services include research design, data collection, reporting, and testimony.

MMR professionals have substantial marketing expertise regarding issues often relevant to Intellectual Property litigation cases. We can provide independent opinions, expert reports, and rebuttals for topics related to brands, marketing communications, marketing and sales practices and business economics.

Trademarks and Lanham Act issues:

  • Confusion and reverse confusion
  • Brand awareness and secondary meaning
  • Descriptiveness and genericness
  • Infringement, dilution, and damages to brand equity

Advertising:

  • Deceptive, false, or misleading advertising
  • Unsubstantiated advertising
  • Market response and consumer confusion
  • Consumer habits, opinions, and purchase behavior

Patents:

  • Patent infringement claims
  • Analysis of product features and consumer behaviors/attitudes

Damage assessment relating to intellectual property:

  • Substantiation of claims for damages
  • Evaluation of pricing strategy and pricing actions
  • Definition of relevant markets, competition, and distribution channels

Making Optimal Legal Decisions

We have provided supporting surveys and rebuttal evidence for more than 80 legal cases covering a wide range of products and services. Our team of professionals gathers data from relevant consumers and/or customers, and uses that data to inform issues under litigation. We provide court-ready documents that meet the requirements for submissions to the court and for expert testimony in deposition or at trial.

Credentials for Our Practice Leader

For more information, contact Bruce Isaacson by email or by phone at
(818) 464-2402.

 



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