MMR's Industry Expertise

During our 31 year history, MMR has conducted more than 2,500 studies for nearly 500 different clients, including a wide variety of great companies.

To protect client confidentiality, we do not list our clients on this website. However, the experience of our firm and our principals includes well-known companies in industries that include the following:

Consumer Goods and Services [download brochure]
Focus of typical projects »

  • Which new product provides the highest potential to increase sales?
  • Which product concept scores highest with consumers?
  • Which consumer segments are most important to our business?

Chain Restaurants and Retailers [download brochure]
Focus of typical projects »

  • What aspects of our concept need to be updated?
  • Who are our best customers?
  • Is our menu pricing appropriate?

Intellectual Property Law Firms
Focus of typical projects »

  • Do consumers confuse our client's product with those belonging to another brand?
  • Has another brand infringed upon our trademark?

Local/National Advertising Agencies
Focus of typical projects »

  • What is the image of our client's brand?
  • Are our marketing communications effective in changing consumers' opinions?

Financial Institutions: Banks, Credit Unions, Private Equity Firms
Focus of typical projects »

  • Are our consumers satisfied?
  • How can we locate and attract new customers?

Health Care Providers: Insurers, Medical Plans, Physician Groups
Focus of typical projects »

  • Are patients or health plan members satisfied with our services?
  • What ancillary services are most important to our customers?

 



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